Over the summer, we announced huge updates to our targeting science for Artist Audio Messages and Featured Tracks. Now, a few months later, we’re thrilled with how those updates have improved the performance of our tools – so much so that we’ve made one more adjustment.
Effective immediately, we’re showing you more data on Featured Tracks Campaign Analytics. As always, we’re displaying Total Unique Listeners, Total Spins, and Featured Spins, but now we’re showing you both the Featured Thumb Up Ratio and the Lifetime Thumb Up Ratio.
As you probably know, a Featured Track will be de-Featured if the Thumb Up Ratio dips below 20% – this used to refer only to the Lifetime Thumb Up Ratio, which is the number we previously surfaced in Campaign Analytics. With this new update, we’ll independently look at the Lifetime Thumb Up Ratio and the Featured Thumb Up Ratio (the ratio for ONLY Featured Spins), and the higher of these two numbers must dip below 20% in order for the track to be de-featured. This change means fewer tracks will be prematurely de-Featured due to a low Thumb Up Ratio.
And just a reminder – all master rights holders are eligible to access Featured Tracks. If you own your masters, deliver your music to Pandora via one of our partner aggregators (i.e. Tunecore, CD Baby, or Distrokid), and you do not currently have access to Featured Tracks, please let us know, and we’ll add the tool to your account.
If you have any questions, please don’t hesitate to reach out via AMP-Support@pandora.com or the Intercom chat feature in AMP.