It’s time to hit the road again!

The AMP team is heading down to Raleigh next week for the IBMA World of Bluegrass Conference & Festival. Join us at the Raleigh Convention Center on Wednesday, September 27 from 10:00 – 10:50am for our workshop, “Being Your Own Marketing Army with Pandora AMP.”

Come through to explore the free, self-serve marketing and analytics tools on AMP and Next Big Sound, where you can see your Pandora radio and streaming data alongside data from over 30 other sources tracked by NBS. Learn how you can support your catalog and new releases, promote upcoming tour dates, and drive fan engagement and get the latest on advancements in Pandora’s Promotional targeting science.

The team will be on the ground at the conference throughout the day on the 27th. Reach out via the help page or chat tool if you’d like to speak with us in person (meetings are limited and dependent on availability).

See you soon, World of Bluegrass!


Earlier this month, we were thrilled to read an interview between Chris Robley of CD Baby/DIY Musician and solo pianist Michele McLaughlin in which McLaughlin says, “the AMP tools have been a fantastic resource for promoting shows, growing exposure for specific songs, and tracking my overall listeners, spins, stations, etc.” She continued, “I use them all the time and I’m a firm believer that an artist needs to actively work to grow their streaming following.” She also said of Pandora, “The exposure has been phenomenal, and the spins I get through Pandora have been career altering for me,” and “If you ask my fan base where they heard my music for the first time, the majority of them will say ‘Pandora.’”

Read the full interview here: How one DIY music found her audience through music streaming.

We’ve also been blushing over social posts from artists talking about their experience with AMP and Pandora.

We on the AMP team spend a lot of time thinking about how we can be good partners to the artist community. Sometimes that has us huddled around a whiteboard talking about new tools or AMP features. Sometimes we’re huddled in a conference room answering your questions or going through your feedback. Other times, we’re not huddled anywhere, but rather out in the world meeting with you face-to-face at conferences and events. No matter where we are, nothing makes us happier than hearing about the positive impact that Pandora and AMP have had on artists’ careers.

At the end of the day, we love artists and the music they make. Keep composing, keep creating, and when the time come to release what you’ve recorded, don’t forget that we’re here for you to support your releases with marketing campaigns on Pandora AMP.

As always, please let us know if you have any questions or feedback by emailing AMP-Support@pandora.com or via the Intercom chat feature in AMP.



The Pandora AMP Team


Since we first introduced Featured Tracks in 2015, we’ve had a set of guidelines in place to make sure artists were using the tool for the right songs at the right time. As AMP evolves, we’re constantly reviewing these guidelines to make sure our recommended best practices continue to provide the best possible value for our partners.

We’re very happy to say that, in light of recent updates to our FT targeting science, we’re officially lifting the spin ceiling on Featured Tracks! Tracks will no longer be ineligible to be Featured if they exceed 1 million spins in a 7-day period.

This change, effective immediately, will greatly benefit artists wishing to Feature viral tracks, and will have no negative impact on Featured Tracks receiving less than 1 million spins per week.

As always, if you have any questions, please don’t hesitate to reach out to us at AMP-Support@pandora.com or via the Intercom chat feature in AMP.


We’re very excited to announce the release the next wave of new features on Pandora AMP. These new innovations were carefully developed to make your artist marketing campaigns easier and more effective.

Starting today, AMP users with Publisher access to Artist Audio Messages and/or Featured Tracks can enjoy:

Custom Profile Photos: Found under the “Profile” tab of an artist page on AMP (desktop and mobile), use this tool to customize the default profile photo that appears within AMP and on Pandora’s web and mobile platforms. Available to all Publishers. More information here.

Promote Show: Found under the “Create Campaign” drop-down, use this tool to streamline the process for driving ticket sales with Artist Audio Messages. Available to all AAM Publishers. More information here.

Promote Single: Found under the “Create Campaign” drop-down, use this tool to customize a campaign that will optimally support your new music on Pandora. Available to all FT Publishers. More information here.

Featured Track Thumbs Chart: Found under Featured Track campaign analytics, this new chart will generate a graph depicting total thumb activity and thumbs up activity over time during the feature period for your track. Available to all FT Publishers.

This release coincides with the rollout of all-new targeting science for our core marketing tools, Artist Audio Messaging and Featured Tracks.


With the new targeting capabilities, you can now reach even more existing and potential fans at the perfect moment – when they’re listening to your music on Pandora. These improvements are both groundbreaking and unprecedented, and they benefit artists on every scale. For a detailed explanation of the evolution of AMP data science, check out this blog post from the team.

We will be hosting a video conference for all AMP users to discuss these new features and innovations. The conference will take place on Thursday, July 27 at 11:00am PT (2pm ET). To RSVP, click here.

Additionally, we’re happy to announce that all Artist Audio Messaging call to action button labels are now available in Spanish.


If you would like to access Spanish language CTA buttons or have any questions about the above, please reach out to amp-support@pandora.com or chat with us directly via the Intercom chat box in AMP.


As we make our way to New York City for A2iM Indie Week, we want to take a moment to do something special for our independent artist friends.

In order to make sure you have all the information you need to make the most of Pandora right at your fingertips, we’ve put together the Artist Handbook. In this handbook, you’ll find everything you need to know about:

  • General Pandora
  • Content Delivery & Working with Distributors
  • Curation
  • Publishing
  • Royalties
  • Next Big Sound (NBS)
  • Artist Marketing Platform (AMP)
  • Resources available to you

Remember, our team is always available to you via amp-support@pandora.com or through the AMP Intercom chat feature. Additionally, we’ll always let you know when you’ll have the opportunity to meet with us in person at an upcoming event. Keep an eye on this blog to stay up to date.

Happy Indie Week!


Your friendly neighborhood AMP team is heading down to Nashville next week for the MusicBiz conference, and we can’t wait to see you there! We love meeting with you in person to talk about your experience with AMP and Next Big Sound and wouldn’t miss this opportunity to do so for the world.

Workshop: Connecting and Engaging in the World of Pandora Premium
Join the Pandora team for a look into the new world of Pandora Premium. Discover the marketing opportunities across all tiers of service, including Pandora’s Artist Marketing Platform (AMP) and analytics on Next Big Sound. Explore the unique opportunities available on Pandora and learn how to connect artists with their fans to increase reach and revenue.

5/15 – 5/17
AMP Lounge
Stop by the Sip N’ Savor lounge, sponsored by Pandora, where you can enjoy a one-on-one conversation about the tools and programs found on Pandora’s Artist Marketing Platform (AMP) and Next Big Sound. Learn how you can incorporate these free tools into the marketing campaigns for your upcoming releases and tours.

See you in Nashville!


It’s that wonderful time of year again, when we all start dreaming of BBQ and dusting off our cowboy boots.

SXSW is upon us, and Pandora is once more taking over The Gatsby on 6th St. for four full days of live music by the best up-and-coming artists around.

While the party rages on, the Pandora AMP team will be back stage in the AMP Lounge, meeting with artists, labels, managers and our other friends in the industry. We’ll be showing off the tools and programs on AMP, reviewing AMP best practices and even previewing some upcoming product updates. You definitely don’t want to miss it!

To book time with us in the AMP Lounge, reach out to your Pandora rep or email us.

See you in Austin!