It’s that wonderful time of year again, when we all start dreaming of BBQ and dusting off our cowboy boots.

SXSW is upon us, and Pandora is once more taking over The Gatsby on 6th St. for four full days of live music by the best up-and-coming artists around.

While the party rages on, the Pandora AMP team will be back stage in the AMP Lounge, meeting with artists, labels, managers and our other friends in the industry. We’ll be showing off the tools and programs on AMP, reviewing AMP best practices and even previewing some upcoming product updates. You definitely don’t want to miss it!

To book time with us in the AMP Lounge, reach out to your Pandora rep or email us.

See you in Austin!


Besides being talented, successful and red hot, what do Lady Gaga, Rihanna, and Jason Aldean have in common? And what does newcomer Rob $tone have in common with those three superstars? They’re among the many talented artists who scored higher chart numbers on the iconic Billboard Hot 100 chart because of their Pandora audience. Good news for listeners and artists alike, as of this week, Pandora’s influential streaming data will be included in the Billboard Hot 100, the world’s preeminent songs chart. The Hot 100 ranks the week’s most popular songs across all genres, determined by a formula blending track sales, radio airplay and streaming, as measured by Nielsen Music. In addition, Pandora will also impact various streaming-based charts, and Hot 100 formula-based genre rankings such as Hot Country Songs, Hot R&B/Hip-Hop Songs, Hot Latin Songs, Hot Rock Songs and Hot Dance/Electronic Songs, among others. Over 70% of the first week’s charts are affected by Pandora’s data.

Pandora data positively impacts nearly 40 titles on the Billboard Hot 100, including nine songs that improve in rank by five or more places when compared to the chart absent of Pandora data. Among the titles showing such marked improvement thanks to Pandora plays are Rihanna’s “Sex with Me,” Jason Aldean’s “Any Ol’ Barstool,” and “Chill Bill” by Rob $tone featuring J.Davi$ and Spooks. The large percentage of songs on the charts affected by Pandora data shows how important it is for artists to engage with their fans on Pandora via Artist Marketing Platform (AMP). Also, while we’re talking charts, let’s not forget the Next Big Sound Charts for an even more in-depth look into trendsetters and artists predicted to be on the verge!

We’ve always known that our close to 80 million listeners were an amazing group, but now more than ever, they are making a difference to the careers of their favorite artists, and the artists are taking note. Once again proving that on Pandora, every spin counts.


We’re heading down to New Orleans for Ticketfly’s sixth annual Flycon summit!

The combined Pandora/Ticketfly team will be joined by hundreds of promoters, agents, and venue reps in the Big Easy where we’ll be discussing the challenges and innovations taking place in the world of live events. The AMP team will be among the revelers, sharing best practices for promoting tour dates and live events using the AMP suite of products and programs.

Did you know – Your AMP Activity Feed will automatically prompt you to create an Artist Audio Message to promote your shows at Ticketfly venues as you book them? We’ve even streamlined the message creation process to make it as quick and easy as possible to get the word out to your fans and sell tickets.

We’re hard at work with the Ticketfly team developing new strategies and best practices to maximize your efforts in live event promotion, and we can’t wait to see all there is to learn and discover at Flycon!

For more information on Flycon, visit flycon.ticketfly.com


What a year it has been! 2016 brought huge changes to AMP and had our team working nonstop to deliver industry-leading products and programs to more artists than ever before.

The power of AMP spread far and wide across the globe this year – from Cannes to Nashville, Las Vegas to Brisbane. We reinvented ourselves and connected with our partners in the music industry on an unprecedented level.

With so many great milestones to proudly look back on, we can’t wait to see what 2017 has in store for us!

We wish you happy holidays and a wonderful new year!

Pandora AMP is a suite of products and programs that enables music makers to break new artists, break new music from established artists, and connect with fans to make more money.

Visit the product pages below or in the menu above to watch videos, read case studies and download user guides to make the most of the platform.

AMPcastArtist Audio MessagesFeatured TracksCampaignsNext Big Sound

Log in to AMP at amp.pandora.com