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First of all – thank you so much to everyone who joined our second AMP Webinar, AMPcamp: Holiday Edition!

During the webinar, we discussed how you can use the AMP marketing tools to accomplish all your Holiday goals – from promoting Holiday catalog new and old, to selling merch, to giving back to your favorite charities. We also heard from special guest Kevin Breuner, VP of Marketing at CD Baby, who told us about his own experiences using AMP to promote Holiday music.

The recording of the webinar and the deck we presented can be found here. Recordings and materials from all our webinars can be found here

As always, please don’t hesitate to reach out to us via or the Intercom chat feature in AMP if you have any questions.

Thanks and Happy Holidays,

The Pandora AMP Team

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Over the summer, we announced huge updates to our targeting science for Artist Audio Messages and Featured Tracks. Now, a few months later, we’re thrilled with how those updates have improved the performance of our tools – so much so that we’ve made one more adjustment.

Effective immediately, we’re showing you more data on Featured Tracks Campaign Analytics. As always, we’re displaying Total Unique Listeners, Total Spins, and Featured Spins, but now we’re showing you both the Featured Thumb Up Ratio and the Lifetime Thumb Up Ratio.

As you probably know, a Featured Track will be de-Featured if the Thumb Up Ratio dips below 20% – this used to refer only to the Lifetime Thumb Up Ratio, which is the number we previously surfaced in Campaign Analytics. With this new update, we’ll independently look at the Lifetime Thumb Up Ratio and the Featured Thumb Up Ratio (the ratio for ONLY Featured Spins), and the higher of these two numbers must dip below 20% in order for the track to be de-featured. This change means fewer tracks will be prematurely de-Featured due to a low Thumb Up Ratio.

And just a reminder – all master rights holders are eligible to access Featured Tracks. If you own your masters, deliver your music to Pandora via one of our partner aggregators (i.e. Tunecore, CD Baby, or Distrokid), and you do not currently have access to Featured Tracks, please let us know, and we’ll add the tool to your account.

If you have any questions, please don’t hesitate to reach out via or the Intercom chat feature in AMP.


Happy Featuring!


It’s time to hit the road again!

The AMP team is heading down to Raleigh next week for the IBMA World of Bluegrass Conference & Festival. Join us at the Raleigh Convention Center on Wednesday, September 27 from 10:00 – 10:50am for our workshop, “Being Your Own Marketing Army with Pandora AMP.”

Come through to explore the free, self-serve marketing and analytics tools on AMP and Next Big Sound, where you can see your Pandora radio and streaming data alongside data from over 30 other sources tracked by NBS. Learn how you can support your catalog and new releases, promote upcoming tour dates, and drive fan engagement and get the latest on advancements in Pandora’s Promotional targeting science.

The team will be on the ground at the conference throughout the day on the 27th. Reach out via the help page or chat tool if you’d like to speak with us in person (meetings are limited and dependent on availability).

See you soon, World of Bluegrass!


Earlier this month, we were thrilled to read an interview between Chris Robley of CD Baby/DIY Musician and solo pianist Michele McLaughlin in which McLaughlin says, “the AMP tools have been a fantastic resource for promoting shows, growing exposure for specific songs, and tracking my overall listeners, spins, stations, etc.” She continued, “I use them all the time and I’m a firm believer that an artist needs to actively work to grow their streaming following.” She also said of Pandora, “The exposure has been phenomenal, and the spins I get through Pandora have been career altering for me,” and “If you ask my fan base where they heard my music for the first time, the majority of them will say ‘Pandora.’”

Read the full interview here: How one DIY music found her audience through music streaming.

We’ve also been blushing over social posts from artists talking about their experience with AMP and Pandora.

We on the AMP team spend a lot of time thinking about how we can be good partners to the artist community. Sometimes that has us huddled around a whiteboard talking about new tools or AMP features. Sometimes we’re huddled in a conference room answering your questions or going through your feedback. Other times, we’re not huddled anywhere, but rather out in the world meeting with you face-to-face at conferences and events. No matter where we are, nothing makes us happier than hearing about the positive impact that Pandora and AMP have had on artists’ careers.

At the end of the day, we love artists and the music they make. Keep composing, keep creating, and when the time come to release what you’ve recorded, don’t forget that we’re here for you to support your releases with marketing campaigns on Pandora AMP.

As always, please let us know if you have any questions or feedback by emailing or via the Intercom chat feature in AMP.



The Pandora AMP Team


Since we first introduced Featured Tracks in 2015, we’ve had a set of guidelines in place to make sure artists were using the tool for the right songs at the right time. As AMP evolves, we’re constantly reviewing these guidelines to make sure our recommended best practices continue to provide the best possible value for our partners.

We’re very happy to say that, in light of recent updates to our FT targeting science, we’re officially lifting the spin ceiling on Featured Tracks! Tracks will no longer be ineligible to be Featured if they exceed 1 million spins in a 7-day period.

This change, effective immediately, will greatly benefit artists wishing to Feature viral tracks, and will have no negative impact on Featured Tracks receiving less than 1 million spins per week.

As always, if you have any questions, please don’t hesitate to reach out to us at or via the Intercom chat feature in AMP.


We’re very excited to announce the release the next wave of new features on Pandora AMP. These new innovations were carefully developed to make your artist marketing campaigns easier and more effective.

Starting today, AMP users with Publisher access to Artist Audio Messages and/or Featured Tracks can enjoy:

Custom Profile Photos: Found under the “Profile” tab of an artist page on AMP (desktop and mobile), use this tool to customize the default profile photo that appears within AMP and on Pandora’s web and mobile platforms. Available to all Publishers. More information here.

Promote Show: Found under the “Create Campaign” drop-down, use this tool to streamline the process for driving ticket sales with Artist Audio Messages. Available to all AAM Publishers. More information here.

Promote Single: Found under the “Create Campaign” drop-down, use this tool to customize a campaign that will optimally support your new music on Pandora. Available to all FT Publishers. More information here.

Featured Track Thumbs Chart: Found under Featured Track campaign analytics, this new chart will generate a graph depicting total thumb activity and thumbs up activity over time during the feature period for your track. Available to all FT Publishers.

This release coincides with the rollout of all-new targeting science for our core marketing tools, Artist Audio Messaging and Featured Tracks.


With the new targeting capabilities, you can now reach even more existing and potential fans at the perfect moment – when they’re listening to your music on Pandora. These improvements are both groundbreaking and unprecedented, and they benefit artists on every scale. For a detailed explanation of the evolution of AMP data science, check out this blog post from the team.

We will be hosting a video conference for all AMP users to discuss these new features and innovations. The conference will take place on Thursday, July 27 at 11:00am PT (2pm ET). To RSVP, click here.

Additionally, we’re happy to announce that all Artist Audio Messaging call to action button labels are now available in Spanish.


If you would like to access Spanish language CTA buttons or have any questions about the above, please reach out to or chat with us directly via the Intercom chat box in AMP.


As we make our way to New York City for A2iM Indie Week, we want to take a moment to do something special for our independent artist friends.

In order to make sure you have all the information you need to make the most of Pandora right at your fingertips, we’ve put together the Artist Handbook. In this handbook, you’ll find everything you need to know about:

  • General Pandora
  • Content Delivery & Working with Distributors
  • Curation
  • Publishing
  • Royalties
  • Next Big Sound (NBS)
  • Artist Marketing Platform (AMP)
  • Resources available to you

Remember, our team is always available to you via or through the AMP Intercom chat feature. Additionally, we’ll always let you know when you’ll have the opportunity to meet with us in person at an upcoming event. Keep an eye on this blog to stay up to date.

Happy Indie Week!