Following a successful SXSW-filled week, we are excited to shine a spotlight on a couple artists from this week’s Trendsetter’s chart. Mexicali-native El De La Guitarra continues his climb up the chart as he lands a spot at #2, while rising Puerto Rican rapper Darell makes his debut on the list. Take a listen to these artists on Pandora today!
El De La Guitarra is Movin’ On Up!
Emoji-masked guitarist and vocalist El De La Guitarra continues to make his way up the Trendsetters chart thanks to his cross-generational appeal. As a young artist playing corridos, a Mexican genre with a longstanding and rich history, he is winning over fans of all ages. El De La Guitarra has also been building a strong fanbase in Southern California. His massive popularity there has been the driving force behind his strong performance this week with over 50% of his Artist Station Adds coming from Golden State alone.
Latin Trap rapper Darell may be new to our list of Trendsetters, but the Puerto Rican-native has been a steady force in the scene for some time. The genre had a surge in popularity in 2017, at which point Darell had been seeing steady growth of just under a thousand weekly Artist Station Adds. He debuts this week with almost 3,000 Artist Station Adds.
Exciting news! We have a new top Trendsetter this week as long-time chart leader Lil Skies graduates by moving up to the Mainstream artist stage. This week’s list is full of familiar faces who continue to impress and win over new fans. Don’t sleep on these artists – we’re sure you’ll be hearing a lot more about them soon!
Queen Naija Dethrones Lil Skies!
There’s a new #1 Trendsetter this week and it’s Queen Naija! The YouTube vlogger first appeared on our radar a couple of weeks ago and has been on the rise since! With her breakout hit “Medicine,” which is currently #58 on our Top Spins chart, Queen Naija has seeded over 75,000 artist station adds including 23,000 weekly station adds. This month she also gained almost 300,000 Instagram followers. Bow down to the Queen!
Even Elton John Loves Greta Van Fleet!
Greta Van Fleet is no stranger to our list of Trendsetters – this is their 29th week on the list! However, the Michigan-born rockers saw an extra boost this past week thanks to a shoutout from Elton John during a joint performance at an Oscar Party in Los Angeles this past Sunday. The Rocket Man called them “one of the biggest new bands of the year,” adding “They’re amazing, believe me. They blew me away.” This backing resulted in a 90% lift in Instagram followers, a 110% increase in YouTube subscribers week on week, and over 5,200 weekly artist station adds.
This week’s list of Trendsetters features a diverse group of artists, with notable mentions from Vine-turned-R&B artist Bazzi and up-and-coming rapper JayDaYoungan. These two artists have been seeing huge boosts in artist station adds each week as well as strong social media performances. Don’t miss the hype and take a listen to Bazzi and JayDaYoungan on Pandora today!
Bazzi Brings the Heat!
Bazzi pulled double-duty this week making appearances on both our Trendsetters and Top Spins charts! The former Vine star has been in our Top 5 Trendsetters for five weeks in a row thanks to his breakout single “Mine,” which has led to over 13,000 artist station adds per week. His social media profiles have also experienced a boost with a 650% increase in Facebook page likes and a 100% increase in Instagram followers. Don’t sleep on Bazzi – he’s proving six seconds of fame is not nearly enough!
JayDaYoungan Debuts at #18!
This week up-and-coming rapper JayDaYoungan proved his status with the recent release of his mixtape The Real Jumpman 23. The Louisiana-native has been gaining a lot of traction due to the mixtape’s standout hit “Muddy Situation,” which earned him over 3,200 artist station adds this week and led to a 200% lift in spins month on month. This Jumpman is definitely up to something!
Our Top 10 on the Trendsetters Chart gets a shake up this week thanks to the debut of Queen Naija at #2 and El De La Guitarra at #5! These artists started the year off with a spike after releasing new music in January and are reaping the benefits now. Check them out on Pandora today!
Bow Down to Queen Naija
You may recognize Queen Naija from her popular YouTube channel, but the Detroit-native has made the seamless transition to an R&B artist with the release of her single “Medicine.” “Medicine” dropped in January and the video for the song received over two million views in less than two weeks, earning Queen Naija a spot on not one but two Next Big Sound charts this week. She makes her debut on Trendsetters at #2 and Top Spins at #46 – not a bad week for this newcomer!
Introducing El De La Guitarra!
Airing on the mysterious side, El De La Guitarra (“The One with the Guitar”) likes to keep his fans guessing. The Mexicali-native often covers his face in pictures with emojis and doesn’t reveal much information in interviews. He does, however, share plenty of music with his growing fanbase as shown by the release of two new albums in January. El De La Guitarra makes his Trendsetters debut this week after seeing over 9,500 artist station adds.
Tennessee takes charge this week with two Memphis-based rappers making their debut on our Trendsetters Chart! Key Glock and BlocBoy JB are two rappers on the rise thanks to the support of big names in the industry. They’re all over our radar and they should be on yours too!
It’s Key Glock Season!
Nineteen-year old Key Glock is the protégé of fellow Memphis rapper Young Dolph and is currently signed to Paper Route Empire. He released his anticipated debut mixtape, Glock Season, last year and a brand new mixtape, Glock Bond, earlier this month, which helped him generate some exciting buzz. Key Glock makes his first Trendsetters appearance this week at #10 after seeing a 225% increase in Instagram followers and a 150% increase in both Twitter followers and Pandora artist station adds.
BlocBoy JB Experiences the Drake Effect!
Although BlocBoy JB has been rapping since he was ten years old, nothing could have prepared him for the attention that comes with collaborating with one of the biggest names in music today. The 21-year-old rapper released his collaboration with Drake “Look Alive,” last week and the Drake effect has been in full force ever since. This week compared to last week, BlocBoy JB saw a 125% lift in artist station adds and a 90% increase in track station adds, landing him a spot in our Top 20 Trendsetters this week.
Artists and musicians aren’t the only ones who can benefit from using the unique tools within AMP. With the increasing popularity of stand-up specials and podcasts, comedians have also learned to harness the power of Artist Audio Messages (AAMs) to connect with their fans and grow their audiences. This week we spoke with Drew Miller, Head of Comedy Programming at Pandora, to get more insight into how comedians are finding success using AMP!
“Comedians have incredibly multi-hyphenated careers which makes AMP the perfect marketing tool for them. They can use AAMs to promote the latest episode of their podcast, or geo-target the messages to promote tour dates across the country,” explains Miller.
Case in point: Comedian Dan Cummins saw huge growth after running two separate AAMcampaigns to promote different projects of his. The first campaign promoted his Pandora exclusive album and included a personal voice message from Cummins as well as a link into Premium Access so fans could listen to the album. This proved to be highly effective with the message reaching 394K listeners with a click-through-rate over 5%, which ultimately resulted in 13K clicks!
His second campaign focused efforts towards driving listeners to his podcast and had similar success. As outlined in a recent article highlighting comedy on Pandora, this particular campaign helped Cummins see a 300% increase in podcast downloads during the first month the AAM was live, jumping from 22K downloads to 88K downloads! Six months later, the podcast garnered almost a million downloads.
As comedy grows on Pandora, comedians should follow Cummins’ lead and take advantage of the AMP tools they have at their disposal. As Miller states, “We’ve already seen great engagement on their Artist Audio Messages (comedians are professional talkers after all) and I’m really excited to get the platform into more of their hands.”
To get started using AMP, please click here.
This week we introduce two fresh faces to our Trendsetters Chart! Viral artist Layton Greene and emerging rap collective Shoreline Mafia both make their debut on our list. Take a listen to these young trendsetting artists on Pandora today!
Layton Greene Rolls in at #7!
When 19-year-old Layton Greene uploaded her cover of Kodak Black’s “Roll in Peace,” she never anticipated that the short clip would go viral and launch her into a full-time career in music. In just two short months, the Illinois-native’s version of the song has racked up almost 10 million plays on SoundCloud and the song has earned a spot at #12 on Billboard’s Hot R&B Songs chart. With over 5,000 artist station adds in one week and her rendition of “Roll in Peace” approaching 600,000 weekly spins on Pandora, Layton Greene’s career is certainly off to a promising start!
Shoreline Mafia Brings the West Coast Rap
The Los Angeles-based rap group Shoreline Mafia dropped their first full-length mixtape, ShorelineDoThatShit, last November and have been on the rise ever since! Their breakout hit “Musty” has been contributing to the group’s strong performance on Pandora, leading to around 3,800 artist stations adds and almost 750 track station adds each week. Although Shoreline Mafia’s fanbase is currently concentrated in Los Angeles, the group’s unique take on west coast hip hop has them earning fans all along the shoreline!