Featured Tracks accelerates discovery and feedback from listeners for your new priority tracks and expedites the tracks’ path to their natural peak rotation on Pandora.

WHAT ARE FEATURED TRACKS?

Featured Tracks receive heightened spins for up to eight weeks, during which time listeners can give their feedback on the track by thumbing up or down. The result — the track is played to the right listeners on stations where it fits best for them. 

WHAT ARE CAMPAIGNS?

When a Featured Track is created, it automatically launches a Campaign. A single Campaign can include multiple Featured Tracks and/or Artist Audio Messages to support new music or live events. Campaigns including multiple elements uniquely engage fans with your content. They also provide insightful data to help shape effective marketing strategies. 

FEATURED TRACKS GUIDELINES

To make sure you get all you can from the Featured Tracks experience, follow these eligibility guidelines and best practices.

WHAT MAKES A TRACK ELIGIBLE TO BE FEATURED? 

• It hasn’t been Featured before
• It was first spun on Pandora within the last 365 days
• The track is receiving at least 10 spins per week 

WHEN SHOULD A TRACK BE FEATURED? 

• At the release of a new single 
• At the release of a new music video 
• Upon radio impact for a new single 
• Marketable events
  • Notable placement in a film, show, or commercial 
  • Tour kickoff

Note: When Featuring a track that is brand new to Pandora, we recommend letting the track spin organically for 3-4 weeks before beginning the Feature period. This helps the track establish a foundation upon which the Featured Track can build. 

Pro Tip: Use Featured Tracks in conjunction with Artist Audio Messages to give your fans context and inspire action — see the Promote Single One Sheet for more information.

USING THE SELF-SERVICE TOOL

You can submit a Featured Track using the self-serve submission form found within AMP.

TO CREATE A FEATURED TRACK:   

• Log into AMP and click the blue plus (+) sign in the top right corner of your screen 
• Click “Featured Track” in the drop down menu 
• Choose track to Feature: 
  • Begin typing the name of the track you wish to Feature, and select it when the title appears in the pop-up list
    • Note: If the track you’re searching for appears greyed out in the pop-up list, it is not eligible to be Featured.
      See Featured Track Guidelines above.
• Choose dates for your Featured Track:
  • The start date you choose can be no earlier than today
  • The end date will be eight weeks after the start date by default — but you can set an earlier end date, too
• The Featured Track will remain active for the set amount of time unless one of the following happens:
  • You submit another track to be Featured; this will automatically stop Featuring the original track (once the new track completes processing)
    • Note: you cannot re-Feature the original track once it has already run its course as a Featured Track
  • The Featured Track has received significantly negative feedback from listeners, and both the Featured Thumb Ratio and the Total Thumb Ratio have dipped below 20% (see Campaign results within AMP) 

• Complete Campaign Information
  • Creating a Featured Track creates a Campaign 
  • Name your Campaign in the Title field provided — if you do not name your campaign, a name will be automatically generated for you
• To publish your Campaign, click “Post Campaign”
  • Alternately, click “Save as Draft” to return to your campaign later for further editing and publishing
• To add more elements to your campaign, including Artist Audio Messages, click the blue plus sign (+) to the right of the header (at the top of your screen). 

REPORTING

Pandora is able to collect a number of performance metrics for Featured Tracks. You can see these in real time in the Feed under the Activity tab in AMP. 

Performance metrics for all campaigns can be viewed under the Campaigns tab. Sort Campaigns by status (All, Live, Draft, Complete) using the menu on the right. Campaigns will be listed in the center panel, sorted by when they were last edited. Clicking on any Campaign will open detailed performance metrics for the Campaign, broken out by campaign element. 

You’ll be able to see the following statistics for your Featured Track: 

• Start Date 
• End Date 
• Total Listeners who have heard your Featured Track 
• Featured Spins (spins generated from a song being Featured that would not have occurred naturally) 
• Total Spins (total number of times your Featured Track spun during the Feature period)
• Featured Thumb Ratio (percentage of total Thumbs given on Featured Spins that were Thumbs Up) 
• Total Thumb Ratio (percentage of total Thumbs given on all spins during the Feature period that were Thumbs Up) 

QUESTIONS? Visit our Support page.